Video Intelligence tool opens the black box of digital video marketing

February 15, 2017 – Amsterdam.

Autheos, a service changing the way product videos are managed, distributed, and optimized for e-commerce, has announced development of a Video Intelligence & Optimization tool making video marketing more transparent for both brands and online retailers.

“Digital video marketing, specifically for e-commerce, is uncharted territory,” says CEO Christina Caljé. “E-tailers and brands know that video is the next big thing, but they have no concrete evidence showing which products or categories benefit the most from video enrichment. Which type of video is most effective in boosting conversion? And at which moment in the customer journey is video most impactful? To start unlocking this black box of valuable data, we’re excited to be working with a pilot group of international brands and retailers, including Nivea and L’Oréal Paris.”

First results from the pilot show that customers are on average 13% more likely, and in some cases up to two times more likely to add an article to their basket when that article has a product video.

“Digging down into the data, we see an increase of up to 109% in conversion rate on e-commerce product pages enriched with product videos,” reports Caljé. “The brands outperforming in their categories are those who prioritize the creation of engaging content, but also strategically place this content deep in the funnel. They see an opportunity to improve the customer journey with video, and they’re going for it.”

E-tailers are scrambling to jump on the video bandwagon, too, and for good reason.

“Video content is a key component of the inspiring, personalized experience we’re committed to delivering to our customers. So when Autheos approached us to join their Video Insights & Optimization pilot, we saw it as the perfect opportunity to validate our data-driven approach to improving the customer experience on our site. We’re enthusiastic about the add-to-basket data we’ve seen so far, which shows our customers responding very positively to product video content at the point of sale.”

Wouter Bruin, Director of Dutch market leader De Online Drogist

Improving the customer experience is only the beginning, concludes Caljé. “We’ve been on a mission to prove the often-quoted urban legend that video positively affects conversion rates. Now that we’ve successfully done this with our pilot, we’re uniquely positioned to help both brands and e-tailers dive even deeper into the data, pulling out insights to optimize video content and ultimately, boost sales.”

3 key trends to whip your 2017 e-commerce strategy into shape

Okay. Let’s say you did your research diligently near the end of 2016, set your targets, and decided 2017 was going to be an epic year of powered-up e-commerce strategy.

But when January rolled around, those giant resolutions stared you down and you got, well, stuck. Sound a little too familiar? 

E-commerce trends and strategy

No more cold feet, no more slacking — let’s get you back on track! We’re joining e-commerce industry experts and trend-watchers here to call 2017 how we see it. Pull up a chair as we discuss the 3 key trends you can’t afford to ignore while building your e-commerce strategy this year. 

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The top 5 product videos of 2016

With global e-commerce sales skyrocketing year over year, and digital video advertising budgets growing just as quickly,* we don’t think we’re crazy to forecast 2017 as a record year for product videos.

But before we get ahead of ourselves, let’s give this year’s product video all-stars some love. Drumroll, please…

Here are the 5 most popular product videos in the Autheos network in 2016:

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Leverage your video content and boost sales with Autheos

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Note: This interview with TNW’s Brian de Graft was originally featured on The Next Web

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Christina Caljé, the company’s Co-founder and CEO, recently got selected to pitch at Google Demo Day: Women’s Edition 2016, with Autheos being the only Dutch startup to have made the cut.

We asked Christina some questions about Autheos and their upcoming SCALE participation.

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Autheos receives substiantial investment for innovative video syndication network

American VC-veteran Guy Bradley and Holland Venture invest in Amsterdam-based startup Autheos

Amsterdam, 27 june 2016 – Investment firm Holland Venture and Guy Bradley co-invest in Autheos. Autheos offers a many-to-many syndication network for brand and product videos. With this investment, Autheos will focus on rapidly expanding its team and international footprint.

The market for product video distribution has traditionally been dominated by Content Distribution Platforms. These platforms are often costly, complex to use and time consuming to implement and integrate. Autheos has automated this process and offers its clients a simple solution to manage all brand and product videos via a single platform. This solution allows global brands to quickly and easily deliver their product videos to e-commerce platforms worldwide, in the appropriate format. Within the Benelux region, Autheos has built a dominant position of over 70% market share, counting top e-commerce sites such as Bol.com, Wehkamp, Nextail and ECI as clients. “With our central and easy to manage worldwide network, our clients can increase their profits. Research proves that brand and product videos improve sales conversion rates on e-commerce sites, by up to 64%. Our clients also love our network for the time and cost efficiencies that it affords their organizations. We work in a constant feedback and product iteration loop to continuously improve the client experience, and this additional financing will allow us to both speed that process and broaden our market share internationally.” according to Pyke van Dieren, CEO at Autheos.

International expansion
Following this investment, Autheos will be actively supported and advised by Guy Bradley and Holland Venture. Both parties have a deep international network that will facilitate Autheos’  expansion efforts. This August, the team will be further enhanced by Christina Caljé, the current COO at Peerby and former Executive Director at Goldman Sachs. A practical expert in lean startup methodology, Caljé radically accelerated product development and revenue growth for Peerby, is a valued mentor for several startups, and will reinforce lean startup practices at Autheos as co-founder and COO. Angel investor Guy Bradley has a lot of experience with investing in rapidly growing startups and will advise Autheos on their international expansion and further development of their product. The financial investment and expansion of the leadership team will support Autheos in this next phase of growth. Niels van Aalten, partner at Holland Venture, states the following: “Autheos solves a tangible problem for global brands and has a very scalable proposition. We’re very excited about supporting Autheos in their international growth together with VC-veteran Guy Bradley.”

About Autheos  
Since 2012 Autheos delivers brand and product videos to the e-commerce market with its many-to-many syndication network. With a market share of more than 70% in the Benelux Autheos will now focus on further expanding internationally. The first step in this process was taken by offering their video syndication network for free, enabling brands and e-commerce platforms all over the world to join the Autheos network for free. Autheos was a finalist in the I-COM Data Venture Challenge. http://www.autheos.com

Additional resources:
http://www.videobrewery.com/blog/18-video-marketing-statistics
https://www.crunchbase.com/person/guy-bradley-2#/entity
http://www.i-com.org/dvc-overview-2016/